LAURA WALMSLEY, OPERATIONS EXECUTIVE, THE BIG GIVE
Laura Walmsley is operations executive at the Big Give, which runs the UK’s largest online match-funding campaign, the Christmas Challenge. She is responsible for supporting charities through the campaign, which in 2017, raised £11.3m for 528 participating charities.
How match funding can boost your charity’s online fundraising
Laura Walmsley explains how match funding can help charities galvanise their fundraising and increase supporter engagement, and talks about the UK’s largest online match-funding campaign, the Christmas Challenge