SAM CARLISLE AND SALLY LAND, CO-FOUNDERS, CAUSE COMMUNICATIONS
Cause Communications helps charities, no matter what their size, make a big noise. With over 40 years of combined senior-level, award-winning editorial news experience, the Cause Communications team, Sam Carlisle and Sally Land, knows exactly what the media needs.
Story-telling is at the heart of everything Cause does; from conceiving and developing creative campaign ideas, through to delivering comprehensive cross-media coverage.
Today social media is an essential cog in a multi-platform media machine. Even with limited resources, social media provides the opportunity to make an impact and interact with a bigger audience. Cause Communications provides social media management and consults on building social media into any media/communications campaign.
How to use social media to strengthen your message and grow your audience
Sam Carlisle and Sally Land provide an overview of the different social media channels and how a genetic disorder charity might use social media to engage with members and highlight key issues for their cause.